WE ASSESS
WE RESTRUCTURE
WE INVIGORATE CONTENT
Unique quantitative audience and content analysis
For organizations that produce large volumes of content.
Create less—but better—content, convert more customers, and reinvest budgets in high-impact approaches.
How this helps you win
Unlock audiences that ignore your content.
Fill in top-, middle-, and bottom-of-funnel content gaps with unique, proprietary approaches that land more profitable prospects.
Deploy data-informed storytelling that gets results faster.
Make it easier for your team to achieve your organization’s goals.
FIND THE PATTERNS IN YOUR AUDIENCES
We uncover the size, value, and hidden needs of audience subsets by leveraging theory and research approaches from the Human Sciences.*
So you can better understand the nuanced preferences of high value buyers.
* Psychology, sociology, anthropology, and economics
FIND THE PATTERNS IN YOUR CONTENT
Using proprietary analytics, AI, and editorial expertise, we unearth productive and unproductive patterns in content approaches.
Looking beyond click-through metrics provides a more robust picture of what’s driving success—and not.
IDENTIFY SYNERGIES AND CLOSE THE GAPS
A thick, rich understanding of audiences and content quickly reveals unexpected sources of fruitful growth.
With a new roadmap in place, budgets can be shifted to more productive activities.
OFFERINGS
GROWTH
FOUNDATIONS
Attitudes, beliefs
Buying process
Desired relationship
Product preferences
Content preferences
Media habits
Desired relationship
Purchase behaviors
Customer value
Social capital
Demographics
01
Audience analysis
Narratives
Themes
Tone
Headlines
Copy
CTAs
Formats
Structure
Length
Funnel performance
02
Content analysis
03
Content strategy
Objectives
Audience prioritization
Audience personas
Themes and topics
Channels
Formats
Tone
Editorial calendar
SEO guidelines
KPIs
GROWTH
ACCELERANTS
Social posts
Stories and reels
Landing pages
Blog posts
Articles
White papers
Case studies
Newsletters
Quizzes and surveys
Infographics
Product/explainer videos
04
Content production
Data visualization
Channel performance
Campaign performance
A/B testing results
Traffic metrics
Engagement metrics
Conversion metrics
Social media metrics
SEO metrics
05
Content dashboards
Multi-method approaches for bigger, faster results. Start at any point in the process. Not all phases are required in every challenge.