THE SCIENCE OF PEOPLE INFORMS EVERYTHING WE DO
CREATE A PROPRIETARY, SUSTAINABLE ADVANTAGE USING:
ANTHROPOLOGY to understand CULTURE
SOCIOLOGY to understand SOCIAL BEHAVIOR
PSYCHOLOGY to understand INDIVIDUAL BEHAVIOR
ECONOMICS to understand PEOPLE AND MONEY
Examples of concepts that inform our work in a meaningful way
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FETISHISM
MULTI-DISCIPLINARY
Fetishism is a concept in psychology (sex objects), anthropology (religious objects), and economics (commodities). Studying how people fetishize brands or products gives insight into factors that trigger sales.
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MULTI-DIMENSIONAL WO/MAN
SOCIAL PSYCHOLOGY
People are not just rational thinkers. They are emotional, social, visual, physical, seek meaning, play, and are affected by their demographics. Organizations win when all dimensions are addressed in the customer experience.
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P.A.D. THEORY
ENVIRONMENTAL PSYCHOLOGY
P.A.D. is an environmental psychology theory that breaks down how retail environments (brick & mortar and websites) affect customer mood, emotions, and willingness to buy.
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RELATIONSHIP THEORY
PSYCHOLOGY
Strong relationships deliver on 3 dimensions: Validation, Respect, and Challenge. When organizations deliver on these bonds, customers form deep relationships with the brand.
