CONSTANT
PROGRESS
IS HARD
Get clarity oN THE FUTURE
Uncover new audiences, revenue, or donor streams. Identify and remove artificial barriers to growth. Make macro, meso, and micro changes that transform trajectories.
Our team specializes in mobilizing sophisticated audiences
Sophisticated subgroups have an outsized — and often hidden — influence on an organization’s success. Their influence can come from wealth, status, social influence, or passions. Mobilizing them is our sweet spot.
We often work in the high-stakes arenas of launches, relaunches, and pivots
Our proven and novel multi-method approaches minimize risk of failure and reduce short- and long-term costs. The right foundations set everyone up for future success.
Benefit from our unique combination of typically siloed disciplines
We unite the knowledge of Ivy League academics, rigor of seasoned data scientists, and skills of creative visionaries to craft approaches with unmatched depth that competitors can’t replicate.
TRUSTED BY ICONIC AND HIGH GROWTH ORGANIATIONS
FOUR WAYS TO WORK WITH US
LUCID
INSIGHTS
LAB
Science-driven research and growth strategy
For companies facing slowing growth or increased customer acquisition costs.
Uncover hidden growth opportunities that competitors aren’t seeing — by using new techniques that leverage academic, startup, and enterprise best practices.
LUCID
BRAND
LAB
Powerful brands, sites, and communications
Fractional marketing help for organizations that need support in finding prospects, telling a powerful story, and getting the most out of their marketing budget.
Reset your approach by accessing the same exceptional talent as the world’s most prestigious brands.
LUCID
CONTENT
LAB
Unique, quantitative audience and content analysis
For organizations that produce large volumes of content.
Create less – but better – content, convert more customers, and reinvest budgets in high-impact approaches.
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LUCID
IMPACT
LAB
Data-informed insights, strategy, comms, and content
For foundations, NGOs, government agencies, not-for-profits, and cultural institutions making the world a better place.
Adopt fast-changing private sector best practices to increase reach, advocacy, and donations.
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OUR core areas of expertise
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HUMAN SCIENCES
Leveraging theory and frameworks from psychology, sociology, anthropology, and economics to get insights into why people do what they do.
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DATA SCIENCE
Turning Human Science insights into more meaningful customer experiences by uncovering hidden patterns in data.
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CREATIVE INGENUITY
Using outsized creativity to bring “thick, rich” and big data to life by capitalizing on the expertise and experience of senior creative thinkers and doers.
CATEGORY EXPERIENCE
Automotive
Beauty
Cultural institutions
CPG/FMCP
Media
Museums
NGOs
Not-for-profits
eCommerce
Education
Fashion
Financial services
Startups, ea
Social networks
Social good
Technology
Health + wellness
Luxury
Management consulting
2-sided Marketplaces
Travel
Telecom